Marketing and sales are the core of every successful
business. As marketing comes before sales today, we decided to introduce 10
marketing keys to a successful business. Click here to find
out more.
The goal of marketing is to know and understand the
customer to the best of our knowledge. You must have the right attitude and
thinking to build a successful business. Marketing is not just advertising, it
is much more than that. Marketing is the opinion of people for you, it is a
huge part of your business. Marketing is your sales and your sales are building
your business. If you have misunderstanding, expectations, or marketing ideas,
the probability of making serious and expensive mistakes is very high.
1. Marketing is the foundation in your business that is
wholly focused on revenue - the better your marketing, the more revenue you
will have.
2. Marketing is not a one-time process - it is a process
that is ongoing. Stop even for a moment to develop your marketing strategy,
then the losses can be very large.
3. Successful marketing starts with a very profound
knowledge of customers' problems and needs - the better you know your
customers, the more useful a product or service you can provide them with. Focus
on the customer and his needs, not just on his product.
4. Customers hate being sold, but they love to buy -
marketing makes people buy. He prepares them to like your product, wish it and
create an attitude in your mind that they need it.
5. Marketing must provoke action - people do not make a
deliberate decision, so the main goal of marketing is to provoke them to buy
your product exactly.
6. Absolutely everything in marketing is testing - you
cannot find out whether a marketing strategy will work well for your business
without trying out and seeing the results of it. Do not be afraid to test a
variety of approaches to attract new customers and increase sales. Permanent
testing is the key to success.
7. Manage your marketing as a business - treat yourself
seriously, continually measure the results, and make sure that the applied
methods work. Keep an eye on the numbers and results to know when it's time to
change your marketing strategy.
8. Try to get into the mind of your potential customer -
who is the customer who would most likely buy your products? Define your
perfect customer, get to know him better than he knows himself, and you will
know exactly what to offer him to increase your sales.
9. True marketing is a system and a sequence of actions -
you need to know the components and sequence and test the different scenarios
and the different methods to determine which strategy works well and who does
not.
10. The success of your marketing strategies is
proportional to the customer's belief in the value of the product - if you
convince your customers, you will offer them something really good, then they
will buy it at any price.
