Pinterest is a visual platform that can
be beneficial for your jewelry business. Every user gets a theme board on
Pinterest, where they post images that represent their business. Users can even
pin videos, discussion groups and monetary gifts besides photographs. Click on
each item pinned to theme board to open large picture and a place for audience
comments. The photos you see on this website are crisp and striking, which defines
the immense popularity of Pinterest. Daily more and more great features get
added to this website.
Benefits
of Pinterest marketing for your jewelry business
Increase
traffic
Create an account on Pinterest and link
it with your website. Every pearl jewelry pinned to theme board must be linked
to your site. When someone is interested on the jewelry piece displayed on
theme board, they either add it to their own Pinterest theme board or share it
on social sites.
Social
networking
Creating an account and sharing pins is
instant. Your jewelry images can be used to represent your e-commerce jewelry
store. People like your designs, so they visit your e-store or even share the
pictures, thus increasing traffic as well as sales.
Cost
effective marketing strategy
It is extremely cost-effective not just
for businesses but even for personal use. It is totally free and is same like
word-of-mouth way to advertise but with chances of going viral. No budget is
needed to add this marketing strategy to boost your website traffic.
Prompts
targeted traffic
Your website will receive traffic that
is interested in your jewelries. Many viewers pin things on their boards, which
they would want to buy someday. It can even include your handcrafted pearl
bracelet or ring. As the images on theme board are linked directly,
viewers can pave their path from your posted images to your site in a couple of
clicks.
Pinterest
has unique features
·
Themed boards
·
Secret boards
·
Group boards
·
Pin
·
Repin
Pinterest is a visual platform but even
dry subjects can turn out to be interesting and engaging here. It I a platform
that will help you increase brand awareness, gain more traffic and enhance
revenue. It is studied that Pinterest reaches 83% women between 25 -54 years
only in the US, which is very much more than Twitter or Instagram. Why not
leverage this statistic!
