India has created a
large space for itself in the world of animation. Animation production house in India has done tremendous efforts to
take this at the global level. India has all of them be it any Hollywood movie,
imagery for cartoon houses or visual effects in a film. The industry as per
NASSCOM has crossed one billion us dollars by the year 2012. These business
have struck gold due to the entry of giants in this business like the Walt
Disney, IMAX, Warner Brothers, etc. which are the source of leading cartoon
channels that provide the content based on the heritage of India. All of them
are wisely and closely working with the famous and leading companies of India
in order to provide the audience with the best quality of content.
There are huge numbers
of mushrooming animation studios and companies in this nation with highly
skilled creative artists. Cities like Pune, Hyderabad, and Mumbai are the hub
for these kinds of activities. These cities include the leading and the most
important studios of the nation. The main reason for growth of such companies
in India is the cheap availability of labor and that too skilled people. People
of India have good knowledge of the work and even have the required experience
and expertise to perform the various tasks allotted to them. They handle the
animation projects very nicely that makes the industry a lucrative option for
investors to invest in the companies in this sector. This is the main thing
that attracts the foreign based companies in this nation: the cost advantage.
The labor that too skilled and labor with basic knowledge of English and other
communication skills is available at too low rates as compared to the west.
Another point of
attraction along with the cost is the large variety of concepts available that
are hidden in Indian heritage upon which the films can be made easily and
innovatively. The Indian history, mythology, the variety of gods and goddesses
provides a great option to make things upon. Various films and animations are
based on these which catch the eyes of west film makers and even make things
good for them. India is also becoming the name of animation throughout the
world.
Avatar has been the highest gross earnings movie that has more than 9
oscar nominations which also includes the best visual effects category. The
companies from India are finding a huge place in other areas like the film titling,
internet gaming and other content, visual effects and broadcast graphics. The
Indian artists know the art of including humor in animation and also they know
how to execute the things perfectly. There is a huge pool of talent combined
with awareness of computers which is the basic demand of job providers in this
industry. Many people also work as freelancers from India in this sector which
is of great use to the companies. Animation companies in India provide
a profitable and emerging business with increase of content even in ads. There
is a galore of opportunities in this sector some of which have been utilized
and some are in the phase of being utilized.
