Some
people are born naturally talented, be it a musical talent, or exceptional
athletic ability or an IQ so high they turn into Bill Gates.
Then
we have another type - overly ambitious, seeking easy money and fame. Those
types turn to tacky reality tv. Ride the fame wave for a year, and disappear
into obscurity.
There
is a third type. When you're not born with any prominent talent, yet you want
to make your mark, you seek to be that 1% of the world population, you desire
and breathe fire along with ambition and hunger to be something spectacular.
What do you do? You know your value too well to become a reality darling, yet
you can’t go to the American X factor and wow Simon Cowell and become the next
Beyonce. This was the case with Ollia Tzarina.
Now she is a global name but
only 3 years ago she was just a girl being laughed at for wanting more, aiming
for more than being just a normal, just another Instagram model.
So how did she achieve global fame in the
short 3 years? Of course, it's not that type of fame that has you stopped on
the streets and asked to pose for pictures. But that smart level of fame when
you can call in favors when the industry respects you and famous brands like
Gucci collaborate with you and your friends are international A list stars.
Ollia
launched her ex brand Tzarina By Ollia in 2016 in her bedroom while leaving in
London. She then sold out all her
samples within a week and asked her father to invest some money into the new
brand.
She invested all of it into Instagram marketing, within a year she has
made so much buzz online that she started getting contacted by pr agents and
celebrity stylists. They all wanted to manage her. After two failed campaigns
and two fired agents, she was contacted by a powerhouse agency from LA. Within
a month Ollia was featured along with Kylie Jenner in the People magazine.
After that, her career skyrocketed. TV and magazines followed, interviews, and
a list of celebrities asking to wear Tzarina By Ollia .
In 2019 Ollia noticed a
rapid shift in the industry and quickly got rid of her brand and launched,
together with her business partner Asghar Akhtar Khan, a Pepsi heir an organic
skincare brand called Bio Lab Exotique. The secret to this rapid success? What
nobody knows is that Ollia was trying to find her way 10 years prior, she just
didn't know how to make it.
A genius idea, right timing, right people that
believe in you and not human work ethic, this is what creates fame and lasting
success.
