Branding is everything
in china. China is a market for brands in 2020. Chinese consumers are very
attached to mark (Label for quality), to item image, the organization and its
position.
International companies
are often focused on establishing their business rapidly and attempting to
manufacture benefit, then they forget to construct a decent reputation around
their image. It is very essential to understand that Chinese people will
possibly work with you on the off chance that you have established a reliable
and dependable brand.
China is becoming more and more digitalized than its
counterparts. Truth be told, when you live in china, you will barely use money
or cards, a mobile phone is the substitute of your card(paying through my
Wechat wallet or Alipay). In this way, in the event that you intend to sell
fashion brands to china, you ought to prepare yourself to go computerized, and
online stages are the place to be.
Know
the Market: Learn About E-commerce
The question that you
have as a top priority is: which online eCommerce stage is the most profitable
in China ?
The two biggest online
ecommerce stages are :
·
Tmall Global (Tianmao)
·
JD.Com (jingdong)
A ton of Chinese people
are purchasing items online, utilizing e-commerce stages authorized by the
chinese government like Alibaba gathering, which holds a 56.5% stake, second
place we have JDcom with 24.7%.
The marketplace offers
evident advantages:
·
Existing and known stage :
perceivability
·
Online payment already active
·
High traffic
·
Assistance 24/24 ;7/7
For a marketplace of
those mentioned above, we are discussing every day visits of a great many
users. A thousand billion dollars is the thing that the Chinese e-commerce has
been Worth in 2017.
How
to Sell Your Fashion Brand on Tmall Global?
Tmall has over half of
the market shares in China and frequently used by international retailers. In
the event that you intend to export to China, you should have a gander at this
site.
JD.com is more focused
on kitchen appliances and other electronic item (Tmall is presumably the best
choice for you).
The most significant
thing to keep at the top of the priority list about both JD and Tmall is that
you don't need to have a neighborhood organization in China to begin selling
your items.
On the off chance that
you intend to sell on Tmall Global, you need to understand how to set up a
store and the costs involved, you need to satisfy different requirement
depending on which store type you choose.
Below I've listed the
types of stores you can choose and the requirements :
·
You are the owner of the brand or have
been granted permission from the brand owner to sell on Tmall Global
·
Your store sells and represents a single
brand
·
Your store sells and represents several
brands (need separate endorsement from Tmall)
·
Your store sells and represents a
multi-brand market place ( need separate endorsement from Tmall)
Businesses ought to be
registered outside of china with trademarks in china. The organization must be
qualified for retail overseas and have great operating conditions. They should
likewise be able to certify that their stock is located outside of China.
further readings
