Artificial
Intelligence has picked up great momentum in recent years and is accepted by
almost all spheres of life. Artificial Intelligence is used in Digital
Marketingas well that helps to
enhance the ability of businesses to improve customer experience considerably.
It is efficiently handling the tasks of our daily lives that include several
activities across numerous industries. Moreover, the first time when most of
the customers have experienced AI
is using chatbots on several websites. Nowadays, in
almost every second website you open, there is a chatbot implemented of one
form or another with different complexity levels.
They are
designed to respond to the queries received with some predetermined replies
that are already fed in the system. Moreover, they are just a few basic ways of
using Artificial Intelligence. In reality, AI has grown unexpectedly beyond
simple marketing tools. Marketing has only to do with enhanced user experience.
Digital Marketers are using AI to offer the best customer experiences to
increase brand loyalty.
Impact of
Artificial Intelligence on Digital Marketing
As we are all
aware that the use of AI is increasing and so are their capabilities. It is
because of this that AI is having a greater impact on several sectors. It is
used more in the marketing domain to deliver great customer experience. It is
because of AI that businesses are able to extend their abilities to do more
with the help of just a few clicks.
AI has given way
to several newer possibilities as well. Let us have a look at some of them and
know how AI is helping to make the lives of people easier.
Targeting users with Data Support - AI helps to analyze customer data better and make
certain predictions that are more appropriate based on buying habits. It helps
to eliminate guesswork considerably and there is no room for intuitions left.
Marketing decisions are this better than before. You will see several instances
of its implementation in real life. The most popular example is the ads by
eCommerce websites. The ads are shown based on wishlists and browsing
history.
Customer
Behaviour predictive Analysis - Companies are after
collecting data based on each action taken by a user on their website. Moreover, even if
they collect data, it is difficult to convert it into reports that can help
derive actionable results. Artificial Intelligence helpsto leverage user and
purchase behaviour. Thus, brands also predict potential purchases of their
customers as in what they would like to buy in future.
Automated Advertisements -
Paid ads are crucial in Digital Marketing. AI plays an important role
in online Ads. Though you are required to have a look at the ads of Google
which is the largest in today's world. AI is used by Google for its automated
bidding feature. It allows marketers to customize their bids on different ads
depending on the number of impressions that will help them fetch clicks.
Future of AI in
Digital Marketing is bright, in spite of a few challenges. It may soon become
the method of choice for all marketers.
