Today, new technologies are penetrating all spheres
of human activity. Overall, about 170 million people are present on social
media platforms, consistently. From the purchase of household goods to
communication and even leisure, everything has gradually moved online. As
mobile phones became the center of all essentiality, companies grew aware that
people’s lives now depended on their handheld smartphones. Therefore, digital
marketing, along with practical technological advancement found its place on
the throne of all information-seeking activities.
With constructive strategies in place,
digital technologies can be applied to create brand awareness and drive sales.
Technology remains the key in the modern world and so does the utility of
digital marketing plans to promote your business and product to the right
audience.
Online facts:
80% of the population looks for information online
75% of the world population prefers online shopping
50% go through online reviews before buying a product
Online communication techniques such as social
media marketing, search engine optimization, email marketing, and others
appropriately managed to maintain the online presence of a brand.
Evolution of Digital Marketing
The Digital Marketing concept appeared in the 1990s along with the
proliferation of the internet and the web 1.0 platform. While the web 1.0
platform did not facilitate the sharing of information, it did allow users to findinformation.
Still, marketers were not fully sure that the platform wasworkable. It was not
until 1993 that the first clickable banner would go live.Thereafter, companies started
purchasing banners and thus began the era ofdigital marketing. New technologies
infiltrated the digital space in 1994 and Yahoowas launched in the same year.
From here, the landscape gradually evolved asthe number of users began
increasing. Now, this was a marketing goldmine. First,email and then social
media platforms became part of the marketing arsenal whilesearch engines
simultaneously began indexing or cataloging websites so thatusers could find
their requirements easily. Thereafter, SEO techniques such as tagging,
backlinks, and keyword stuffing evolved to generate highrankings for
businesses.
The concept of digital marketing dynamic,
improving, and adapting to the needs of society every minute. Contemporarily,
the internet space is used for SEO / site optimization, contextual and banner
advertising, targeting, viral and native advertising, as well as email
newsletters.
The main goal of Digital Marketing
In the digital economy, digital marketing comes with asuite of
objectives to promote a company’s products and services. Today, audiencesare
engaged digitally, as relevant information is dissipated to the right kindof
audience, creating strong sales channels. Digital outlets work best when itis
launched along with other channels. Here, the main goal of digital marketingis
to prompt as many online visits as possible, which is otherwise not promptedby
traditional media.
Besides, digital marketing also aims to proffer value since the internet
is the first place that customers come looking for information. Other
objectives that naturally follow digital marketing are online brand extensions,
and cost savings.
Web marketing can quickly and accurately analyze results, which in the
future allows you to make necessary changes to your organization’s strategy to
increase sales.
Build your future in Digital Marketing
Ducima Analytics provides premier digital marketing andanalytics
services. We don’t just promote your business, but also keep an eye onyour big
data. Using modern digital marketing techniques and technologies to promoteyour
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rankings.
The beacon of digital marketing is not to fade away
so soon. If you want to make your future in digital marketing, then you need to
start your journey with a digital marketing agency such as Ducima Analytics, as
it is one of the top digital marketing agencies in Chennai. If you have any
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