Planning an event is
one thing – getting people to attend it is quite another. The planning of an
event is something that many of us have already done at one point, whether it's
planning and organising someone's birthday or anniversary or planning a
corporate party or product launch. But if you are planning a business
conference, seminar, or another event where participation is key and where you
would like to get as many attendees as possible, you have to think about other
factors, such as marketing your event in the proper way. So how can you engage
more people in your business event, and how can you effectively get more
attendees? Let's find out.
1.
Create a definitive plan for marketing your event
You first want to
create a definitive plan for marketing your event. Your marketing plan will
make you more focused and organised, and it will also contribute to your entire
event's professionalism. When you are creating your marketing plan, think about
what will draw attendees to your seminar, conference, or event. You should
define what it is you are doing and what your purpose is from the start. If you
are trying to launch a product for consumers, for example, then you may well
consider a party along with product demonstrations, freebies, and
entertainment. If you are planning a conference or seminar for business
professionals, then you may think of inviting an exciting and renowned speaker
or focus on providing your audience with truly educational and informative
content.
2.
Expound why your target audience should participate in your
event
Even if you have the
best and most popular keynote speaker or the most exciting product that you’re
sure your audience will love, you still have to expound why your target
audience should participate in your event. In other words, make it clear to
them what the benefits are of attending your event, as explained by the best party planners
in Gloucestershire from Oasis Events. What exactly will they gain
from it? Enumerate the benefits and make it as clear and concise as possible.
Tell your target audience what they will potentially learn at your event, why
they should attend, and whom they can meet.
3.
Learn how to relate to the media
If you are planning to
use the media to promote and market your event, learn how to relate to them,
and talk to them. When you contact or reach out to journalists, make sure they
have the information they need, but be straightforward – not many have time to
listen to you making a sales pitch. Provide them with the relevant details and
let them know that you are an expert in whatever industry you are in, and they
should sit up and take notice.
4.
Make use of online channels
Nowadays, Instagram,
Twitter, and all those other social media apps and channels are everywhere, and
you should definitely make use of them for your event. Twitter is highly useful
for promoting various events, and with it, you can even create a sense of community
that further promotes your event. Don’t forget to create a good hashtag from
the beginning, and always work the hashtag into your content whenever you are
promoting your event on various social media channels.
