Start your online academy in 2021 to mark the beginning of an exciting journey. The online learning is becoming more widespread year after year. Thanks to the pandemic, we have figured out an easy and accessible way for everyone to teach & learn. Whether you are teaching a new skill, hobby or an academic subject, it’s quite easy to create a course in 2021 using an online course platform.
In
this article, we will take a look at the six steps involved in launching your
online education business.
1. Decide What to Teach
Choosing a
course topic which has the right mix of your knowledge, passion & demand is
what makes a course topic profitable.
Ask
yourself a few questions in order to decide what to teach.
●
What can I learn from this?
●
What
are the topics that fascinate me & I can learn about them without getting
bored?
●
Which
topic have I taught to someone & thoroughly enjoyed it?
●
Narrow
things down. Take a broad topic then select a niche in order to produce
material that’s quite helpful.
2.
Validate your Online Course
Now that you
have found out an online course idea. You need to validate that course idea in
order to make sure it’s profitable.
Here is how it usually goes:
●
Once
you have got your course topic idea, validate its demand by trying to pre-sell
it.
●
If
you could get people to sign up or pre-sell it, you will have some confidence
about it.
●
When
you actually launch, you will have a list of people who are interested in your
course. You can target a similar audience.
3.
Create your Course Content
Your course
idea is validated. It's time to create & upload your online course content.
Creating an online course will be something
similar to this,
●
Gather
all the content resources.
●
Create
an online course outline.
●
Create
a mix of content including audio, video, infographics, E-books, live classes
etc.
●
Record
online video lessons.
●
Schedule
online live classes using online course platforms like Spayee.
●
Set
up a pricing structure.
●
Use
Spayee to not worry about Payment gateway integration, quizzes, online tests
& assignments.
An important piece to complete this
puzzle is having your online course website to hold it together. Look no
further than Spayee, it’s our personal favourite.
4. Create a Brand Awareness
Now that you
have everything in place, you need to tell people you exist. Create your brand by being visible and
finding out branding materials that represent your brand. Do not the mistake of
trying to appeal to everyone. Focus on
creating a unique value proposition first which will help you stand out.
5.
Start Finding your Students
With everything else set up, if you market yourself well
then only you would be able to grow your audience. The aim of your marketing strategies should be to get to know your audience so that you
can add value upfront.
●
Social media
While starting with social media marketing, select the top 2-3 mediums like
LinkedIn, Instagram or Youtube. Begin to create content like fire that widens
your reach.
●
Content marketing
Begin to publish content twitch would build trust and authority. You can create
free value content like articles, videos, podcast episodes, images, and
infographics.
●
Networking
Focus on developing relationships with other influencers. It would lead to the
kind of opportunities that wouldn’t have been possible otherwise.
●
Email marketing
Email marketing when done correctly could land like one of the effective
marketing strategies.
●
Paid advertising
Irrespective of however minimal your budget is, get paid advertising done. It
is an amazing way to grow your audience. FB ads, Google ads, or Youtube &
even Quora ads work well if you know your audience well enough.
