Because the social network is a space for amateur advertising research, rumors arise. For example, this kind of underestimation of an advertising channel and with it financial investments in this channel. Such a global misunderstanding closes the field for dialogue with a solvent audience. On the contrary, those companies whose marketing plan the mechanisms of working with the client through social networks are built-in create separate marketing departments to serve these sales channels. There are also cases when the lion's share of the company's marketing was transferred to social networks, showing themselves more productive there than on other Internet sites.
Why such a difference? At first glance, the answer is simple: SMM is not suitable for all types of business. This is logical because it is obvious that from the point of view of the psychology of a user of a social network, it is organic for him to consider commercial offers of an understandable nature. And it's unrealistic to imagine a construction contractor viewing the products of a concrete plant (for example) on Instagram. This is where it is worth starting to reveal the topic of the title of the note, which says about certain types of SMM.
Yes, some companies use social networks to simply inform about their presence on the market, while others sell, others only advise, and still, others do it for the sake of their image. Each of the approaches has a commercial component. It determines the type of activity, product, portrait, and behavior patterns of the buyer, the language of negotiation with the buyer.
It is important to understand which part of the business to expose to SMM promotion: in one case, it will be a behind-the-scenes overview of the company, and in the other, it will be the head's page, with the help of a developed personal brand which attracts an audience ready for cooperation. And these are just two of a couple of dozen types of positioning that are possible on social networks. And what is important is that social networks allow you to personalize the work with future clients. An atmosphere of free communication in advance disposes of both parties to trust, which is the key to profitable commercial negotiations.
Speaking about the degrees of importance of SMM for different niches, it is worth noting that this is a strategic moment. For example, when selling a technically complex product that requires additional packaging, it is naive to believe that the built-in plug-in of an online social network store will sell in one click. In this case, the profile on the social network for such cases performs a transit role — a minimum of distracting information, understandable content that plays the role of an action guide and leads a person to the target action. To save your time and money, we recommend using special content planning services. For example, this one is https://postoplan.in/, so you can schedule and publish posts in multiple accounts and in different social networks at the same time!
A different picture can be seen in impulse buying niches (jewelry, subscriptions, household goods, and so on). As a rule, such a purchase is made without going into details. SMM IN LIKE CASES IS A FIND, AND THE TASK IS TO “CAPTURE” IN THE STREAM OF SOCIAL NETWORK FEEDERS, PEOPLE WITH A REQUEST FOR A SPECIFIC PRODUCT.
It is important to emphasize that a person who spends time on a social network does not go to buy, but is not closed to a profitable and unobtrusive offer. And this means that it is reasonable to start using this advertising tool from the analysis, or at least from the eyes of a layman, an ordinary user of a social network, who will see the company's offer. This approach in Exiterra is used in marketing whenever a new project is submitted for promotion, and this allows you to accurately determine the starting point for the overall strategy of SMM promotion.
If the company is not yet on social networks, then this is worth thinking about!
