Over the past decade, the real estate industry has experienced some ups and lows. In 2006, the National Association of Realtors reported a membership of 1,357,000 realtors. However, that number dropped dramatically with the housing financial crisis. In 2012, it reached a rock bottom of 999,000 members but has started increasing steadily and reached 1,100,000 members by 2014. Now, there is heated competition among realtors.
With such fierce competition, you will need an online or offline expert with outstanding marketing skills to set you apart from the rest. Real estate agents are still important when it comes to buying or selling a home. When buying a house, people often do their research online before using an expert. The NAR did a study that revealed that 92% of homebuyers rely on the internet when they start house hunting. As such real estate agents need to have an active online presence. If you are not engaging, active or actively networking, you are missing out. Here’s what you need to do immediately. If you are thinking of selling your house it may be worth seeing fence ownership.
1. Set Yourself Up On Social Media
You need to have social media accounts on larger platforms such as Twitter, Facebook, Pinterest, Instagram and TikTok. You should interact with your followers and other users. Promote your properties and share good content as often as possible.
2. Add Social Sharing To The Property Pages
It’s highly likely that people looking to buy homes will share their housing pics with family and friends. You should make it easier for homebuyers to email you. Don’t forget to share various properties online by adding social sharing buttons on your website.
3. Keep An Eye On The Competition
You need to have your ears to the ground and find out what other realtors in your niche are doing. Are they active on social media? How do their websites look? Always take note of what competitors are doing to replicate their success and avoid mistakes.
4. Make Sure You Are Easy To Contact
Add your contact info to every page on your website. Also, you should have an impressive ‘contact us' page that grabs the attention of everyone who visits your website.
5. Create An Outstanding Business Card
Have your business cards ready but make sure they are outstanding. Also, you should hand them out as often as possible for the best results.
6. Use Local Images
As a realtor, you are simply not selling a house, you are selling a whole area and town. You should showcase the best that the area has to offer. Make sure you use high-quality photos of the local landmarks and familiar sites for the best results.
7. Create An Irresistible Content Offer To Capture Leads
You should think about writing an ebook with tips for new homeowners and much more. Give potential homebuyers free ebooks in exchange for their email addresses or zip codes especially with real estate and get as many leads as possible.
8. Hire A Professional Photographer
Successful real estate advertising relies on the best photography. If you have bad photos even with the best properties, there will be diminished interest from potential buyers. You should get the best photos of your properties and showcase them to potential buyers. You should hire a professional photographer especially one with experience in photographing architecture and homes.
If you have sophisticated equipment and are confident enough as a photographer you can take amazing photos on your own. It’s always a great idea to hire a professional all the same. Even better, you can use various resources to learn more about real estate photography.
