If you're a plastic surgeon, you know that online marketing is essential for growing your practice. According to a study by Google, 61 percent of plastic surgeons say that online marketing is important to their business. And yet, many surgeons are not using an effective medical SEO to reach potential patients.
Medical SEO is one of the most effective and least understood methods of marketing a plastic surgeon's practice. It is often confused with general SEO, but there are significant differences. Specialists in medical SEO know how to target potential patients who are researching procedures and making decisions about their care. If you're not using medical SEO, you're missing out on a large pool of potential patients. In this article, we'll discuss what medical SEO is and why plastic surgeons cannot afford to ignore it.
What is a Medical SEO?
Medical SEO is the process of optimizing a website for Google search with the intent of attracting patients who are searching for medical information. This may include procedures that you offer, specific treatments, or conditions that you specialize in treating. Medical SEO is different from general SEO because it requires specialized knowledge about how people search for medical information online.
Difference between General SEO and Medical SEO
One of the main differences between general SEO and medical SEO is that medical SEO takes into account the fact that people are often looking for specific information when they search for medical procedures. For example, you may want to target potential patients who are researching breast augmentation surgery. In this case, you would want to include keywords in your website content and on your website pages that are relevant to breast augmentation surgery. General SEO doesn't take into account the fact that people are looking for specific information when they search for medical procedures.
Why is Medical SEO Important for Plastic Surgeons?
As a plastic surgeon, you know that your livelihood depends on attracting new patients. The internet is the first place many people go to when they're researching medical procedures, and if your website isn't ranking high in Google search results, you're losing out on potential business. Medical SEO can help you rank higher in Google search results, which means more potential patients will see your website.
There are a number of factors that go into ranking a website in Google search results, and medical SEO takes all of them into account. Some of the most important factors include:
● The quality and relevance of your content
● The number of backlinks to your website
● The age of your website
● The technical SEO of your website
All of these factors are important for ranking a website in Google search results, and medical SEO specialists in marketing plastic surgeons know how to optimize each one. If you're not using medical SEO, you're missing out on potential patients.
